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What the BLEEP is 'Molecular Mixology'!?!?!

If you are in the alcohol industry (and why are you here if you aren't?) I am sure you have heard the phrase 'Molecular Mixology' bandied about in your local watering hole.  Like most people, you probably have no clue what this phrase means other than it will probably jack up the price of your drink by about 10 bucks, which it probably will. But what most don't realize is that the price of that 'drink' is worth it! I put the word 'drink' in quotes because after your mixologist is done with it, it will no longer resemble a drink as much as a work of art, but more on that later. Lets start at the beginning, the molecular level if you will .  Nope, not gonna do that, this is serious business. 

Molecular mixology, by its purest definition, is a subdiscipline of food science that seeks to investigate, explain, and make practical use of the physical and chemical transformations of ingredients that occur while subjecting ingredients to heat, cold, pressure, or other stimuli as well as the social, artistic, and technical components of the culinary and gastronomic phenomena in gereral.

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Show us your ti.....errr.......DRINKS!!

Close you eyes (metaphorically of course unless you don't want to continue reading) and you can hear the accordians wailing from down on Rue Bourbon. You can smell the benigets wafting out of the windows of the Cafe Du Monde. You can see the beads flying over your head to the masses of bare breasted lasses in the crowd (big fan by the way). You can feel the collective Blood Alcohol Content of an entire population rising. It is that time of year again kids....MARDI GRAS IS HERE! 

 

A tradition unilke any other is upon us once again. Once an excuse to eat all the unhealthy foods you wanted before the fasting of Lent, Mardi Gras has now evolved into an excuse to throw a week long party where anything goes and often, everything comes off. But if you are like me chilling with 100,000 drunk people on Bourbon Street, also known as the worlds longest urinal, is far from the ideal way to spend a few hazy days. Well, luckily for you, you don't have to go to Mardi Gras to drink like it. Follow the intsructions below and you will be talking like a crazy cajun in no time. 

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God Bless Texas....Booze!

It has been no secret that for the past few years Texas has seen a boom in the craft beer scene. We were a little slow to embrace the micro brews that many other states have grown to love but now that we have, Texas has some of the best micro brews in the nation. Some of which you probably already know and love. Names like St. Arnold and Shiner have a nationwide following but some others like Karbach, Silver Star, and No Label (which I profiled here) are the up and coming superstars of the Texas beer world. 

What a lot of people don't know is that Texas is also having a renaissance in the micro distillery business as well. When talking about liquors, most people will tell you that the best bourbon has to come from Kentucky or Tennessee, rum from the Caribbean, gin from England, so on and so forth. While that used to be the case, it is far from the turth nowadays. Being the proud Texan that I am, I thought I would school you a little bit about some damn fine spirits coming right out of the heart of the Lone Star State. 

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Old School Becomes New School

We have all heard the tales of yore from way back when from Grandparents and even Great-Grandparents. "Back in my day...blah, blah, blah..." Most of these stories that the grizzled old vets break out are mind numbingly boring and intendedto tell us how much better the world was back in the day and how easy you kids have it nowadays. Notice I said 'most'. When it comes to the drinking business gramps and grammy had it right. The old school way was in fact the best way.

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Attention Houston Beer Nerds

If you haven't heard there is a new Microbrewery in town and it is awesome!

There is a new kid in town to combat the evil forces of Anheuser Busch, Miller, and Coors. That kid is 'No Label' and let me tell you their brews taste like angel's outta taste. Nestled in the heart of old Katy near the grain silos off of I-10 sits their brewery, which is already being expanded. From there they are cranking out some of the best microbrews you will likely find here in Houston. The owner and brewmaster Brian Royo is a graduate of the University of Houston, but unlike the Cougars football team this year he is primed to take the city by storm. But enough about all that lets get to the beer!

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Do you love football and money? Well my friend, we have a job for you!!

College football season is here and nobody is more stoked about it than me (and 30,000 people who go to games every week)!!

Thing is we all know that you can't go to a football game and not knock back a few cold ones. That is where you guys come in. If you are interested in making some quick cash we need some of our graduates to work the University of Houston football games.

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