Celebrity endorsement in the alcohol industry has been a staple of advertisers for decades. The origin of this can be traced back to the roots of the industry itself; just like any other business, as long as they have been making a product famous people have been pimping that product for insane amounts of money. The sky is blye, the water is wet, we all know this.
However, a handful of celebrities with an entrepreneurial spirit are taking it to the next level. Not content with just putting their mig in the commercials or on the bottles, celebrites are now specifiying how the liquors their names adorn are made and in some cases are opening their own distilleries to take the middleman totally out of the equation!Read full post